Farms & direct marketing
Fresh from the farm means: just as good every day.
Between the harvest in the field and the goods in the farm shop lies the real work: bringing in the harvest or the milk, processing it or packing it straight away, stocking chilled goods in the display or the vending machine, setting up the market stall, adjusting along the way when a batch is maturing or the vending machine needs refilling, and in the evening cashing up the till and the vending machine. Every shift hands this state over to the next. Set down as a clear process, the sausage tastes the same in the farm shop as at the market stall, no matter who is in processing or sales today.
The same standards, from the farm shop on the side to your own product line.
Every device has its own tasks
Cold room, milking system, sausage kitchen, self-service vending machine and market stall refrigeration are not a single "clean the farm" item on a list. Every device has its own tasks, split by processing and sales: clean the milking system after every milking, check the cold room temperature, refill the vending machine and empty its cash box, check the market stall refrigeration before setting off.
Businesses name their devices by type rather than by a generic name. Where a second cold room for dairy stands next to the one for meat, "Cold room 2 dairy" makes it immediately clear which one is meant, and the cleaning instructions match the exact device rather than a category.
Every task can be linked to devices from the catalogue. From the moment it is linked, the system automatically provides the matching operating manual: it is attached to the device and its text is searchable. The AI assistant answers questions from it, without anyone having to hunt for the manual.
Multilingual is the norm here
Tasks are created and evaluated in the business language, German or English. Every staff member sees them in their own language: German, English, Spanish, Serbian, Russian, Turkish, French or Vietnamese. Harvest workers, processing staff and farm shop sales staff in this industry rarely come from a single country — that is not a special case but everyday life.
The language follows the person, not the location. Anyone who prefers to read in their own language gets the tasks that way, while setup and reporting stay in the business language for farm management.
The shop has to be visible from the road
A farm shop is not on the high street. Put the chalkboard out by the road, bring out the flag, move the fruit from the cold room onto the shelves, restock and tidy — that is turnover, not decoration, and it therefore sits in the same list as the temperature check.
It goes right down to the details that shape the impression: lighting, music, the way the display is arranged. In the evening the reverse — put the remaining goods away, equipment off, cash up.
Product quality is logged like hygiene
Alongside the cleaning tasks run checkpoints on the product: document origin and batch during processing, check the cold chain on the way to the market or the vending machine, keep to maturing times for sausage and cheese, check the best-before dates of processed products. Plus the task of checking the vending machine for freshness and cleanliness several times a day, even when nobody is at the farm shop.
So the record here is not only about the authorities. A farm shop documents which batch the sausage comes from — because that is exactly why the customer trusts the farm.
„This app helped us create a more structured daily routine — not only in our café but also in our farm shop. Tasks are sorted so they're worked through in sequence — no task gets lost in paper chaos any more. The HACCP integration and the shopping list are real game-changers for us.“
Tanja, Farm shop lead · Spargelhof Strampe
What farms and direct marketers want to know first
We sell through an unstaffed vending machine. How do we check it when nobody is on site?
As a task on a fixed schedule, for example refilling the vending machine and checking it is clean three times a day, regardless of whether anyone is at the farm shop at the time.
How often a day can a task like the vending machine check recur?
As often as you like. You set it up as individual tasks per time slot, which later shows exactly which round was missed.
We are mainly a farm and direct marketing only runs on the side. Is it still worth it?
Yes. You only map the farm shop part, with the devices and tasks it really involves, without bringing the whole farm into the system.
At harvest time we have many seasonal workers from abroad. Is onboarding them worth it?
That is exactly when structure pays off: new harvest workers find their way around straight away using the task list, without anyone having to put extra time into onboarding. On top of that, the app automatically translates the tasks into each person's language, so language barriers do not get in the way. Onboarding runs on the same task lists that are used day to day.
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